No, this is not a bad joke, just a really great project that gives fashion a brownie point against its usual fickle self. Each of these celebrities, among others, have designed a T-shirt print for UNIQLO and its SaveJapan! T-shirt range:
“The SaveJapan website was established immediately after the Great East Japan Earthquake to support the affected parts of the country by providing information on area-specific relief efforts. UNIQLO is working with Condѐ Nast Japan – a supporter of the SaveJapan! website and the publisher of Vogue Japan and GQ Japan – to create T-shirts featuring messages of encouragement from artists around the world. UNIQLO plans to donate approximately 100 million yen through the sale of SaveJapan! T-shirts to the Japanese Red Cross Society, to back recovery efforts in northeastern Japan.”
It was Lady Gaga’s design that called out to me from across the UNIQLO store – but with my limited Japanese Kanji all I can make out on the T-shirt is “love,” “Gaga” and “small monster.” For the record I also liked Victoria Beckham’s clean design (cringe) but they never had it in stores here. If you decide to purchase one after reading this post/ or already have one, I’d love to feature a picture of you in your SaveJapan! T-shirt on the blog. Email pictures to firstname.lastname@example.org and support in style people! To see the rest of the designs visit Vogue Japan xoxo.